The global economic crisis has become a phenomenon that affects various aspects of life, especially financial markets. The emergence of economic uncertainty due to slow recovery syndrome, high inflation and exchange rate fluctuations has had a significant impact on global investment and trade. First, the impact of the global economic crisis is clearly visible in the movement of shares on the stock exchange. When fear surrounds the market, investors tend to take a defensive stance by demanding higher liquidity, thereby causing share prices to decline. Companies that were previously stable experienced a decline in revenue, sending share prices into freefall. Second, this crisis also affects bond instruments. When investors switch from stocks to bonds, the price of government bonds usually increases as demand increases. However, when trust in the government decreases, for example, through increased debt, investors will actually stay away from these bonds. The risk of default also increases, pushing interest rates up, which in turn triggers higher borrowing costs for companies and individuals. Furthermore, the foreign exchange market was also affected by the economic crisis. When global markets are volatile, exchange rates for certain currencies can fluctuate greatly. For example, during a crisis, investors may shift their assets to currencies that are considered more stable, such as the US dollar. This results in the depreciation of the currencies of countries considered riskier, destroying domestic purchasing power and triggering inflation. Another aspect that is no less important is the impact of the crisis on commodity markets. The decline in demand due to the global recession resulted in a decline in commodity prices, including oil and metals. Sectors that depend on commodity output will feel a significant impact, worsening local economic conditions and creating a negative cycle for economic growth. On the other hand, the technology and innovation sector opens up new opportunities for financial markets. During a crisis, companies that are able to adapt quickly through digitalization and product innovation often perform better. Investment in technology startups is actually increasing, as investors look for alternatives that can provide growth amidst uncertainty. All of these impacts create the need for adaptive investment strategies. Professional and individual investors are required to be more careful in asset selection and portfolio diversification. Preparing yourself for volatility is also key. Training and education about financial markets is now increasingly important to reduce unexpected risks. Thus, although the global economic crisis brings major challenges to financial markets, in-depth understanding and appropriate strategies can help investors reduce its negative impact. Adaptability and innovation remain important factors in facing situations full of uncertainty.